Every year 4,500 families receive the devastating news that their child has cancer, and we plan to gift a smile to every one of them. For every hat purchased, we gift another to a child or young person battling Cancer across the UK. We also donate 30% of the profit from all sales to non-profit organisations leading the way in ground-breaking research and provide emotional and financial support to children and their families. The help we provide may be in the form of gifts, equipment or organising a special occasion for a child or young person restricted from everyday activities due to their illness.